Finalizing Critical Context and Independent Brief Draft 2

Critical Context

Independent Brief

3rd Proposal

1. Introduction (150-200 words)

· People are constantly judging others based on appearance, whether they are too well dress or wearing old clothes

· Some people are treated very well because of their way of dressing as other are excluded and left behind

· Judgement based on look is a form of inequality that is often under look

· Of course impressions matters but isn’t it unfair when a person who is very well educated is left out because he/she does not care of his/her appearance.

2. Brief (200-250 words)

· Inequality based on way of dressing

· Should we dress comfortably or to please people

· Why people dress the way they dress (is it for comfort, show off, please people. Be attractive, fit in or because of money and what they can or cannot afford?)

Things to look into:

· What problem they face

· Lifestyle

· How they feel

· What are their opinion

What the project aims to do

· Show that Imagery is power way of communication

· Make people reflect whether they should adhere to society norms and expectation rather than being comfortable

· Make people reflect on this issues as being a form of discrimination/inequality

· Create a space for discussion

3. Audience (150-200words)

· Teenager’s/ young adults because they are the ones who will come face this type of inequality more. (Age 15 to 30)

4. Deliverables (150-200words)

· A photographic and illustration magazine that displays the research made and conclusion obtained in an interesting way.

· Can try to include AR to the magazine.

· Can also play with the pages with die cuts, accordion folds, and pop ups.

5. Research Methods (150-200words)

· Interview and survey people about how they faced inequality and what they felt. What they think should be done to stop inequality.

6. Resources (APA referencing format)

· Mathis, E., 2019. The Power of Image to Transform your Life | Erin Mathis | TEDxOhloneCollege. [video] Available at: <https://www.youtube.com/watch?v=gbt2ri2a6Kk> [Accessed 26 September 2021].

Mathis, E., talked about how she helps people build up a new image for themselves based on how they dress so that they get to express themselves better. She also claimed that the people she has helped got a boost in their lives, people started to approach them more easily and this opened up more opportunities for them.

· Thacker, D., 2021. Why We Should Stop Judging People on their Clothing Choices. [online] RESHA. Available at: <https://studioresha.com/blogs/news/stop-judging-people-on-their-clothing-choices> [Accessed 26 September 2021].

Thacker, D., talked about judging people from their looks and suggested the idea that many times people may be misjudged and as a result they get hurts. On her article she also suggested people should rather get to the person instead of judging from afar.

· Bruton, S., 2015. Looks-Based Hiring and Wrongful Discrimination. Business and Society Review, 120(4), pp.607-635.

Bruton, S. discussed how some companies uses look based hiring to boost their business. His subject was more about the physiques of a person rather than how they dress, and he mentioned companies such as Abercrombie & Fitch and Southwest Airlines hire a lot based on appearance. He also stated that it is a fact that beautiful people tend to find it easier to get hired and work. He mentioned that it could be because beautiful people have more confidence or people are nicer and more comfortable with them. And he stated that blind auditions for aspiring orchestra members have increase the chance of female musicians to make it pass the first round by 25%.

· Dunne, P., 2020. Here’s Why Dressing For Success Actually Works. [online] Thriveglobal.com. Available at: <https://thriveglobal.com/stories/heres-why-dressing-for-success-actually-works/> [Accessed 30 September 2021].

Patrick W. Dune discussed how dressing for success actually work based on studies made. He mentioned a lot of studies where men and women were dressed casually and luxury to do tasks that involved engaging with people. The ones who were well dressed and wore branded clothes had more success and better treatment.

Draft 2

Introduction

Bruton, S., (2015) discussed how some companies uses look based hiring to boost their business. Even though his subject was more about the physiques of a person rather than how they dressed, stated that research proven that beautiful people tend to find it easier to get hired and work. Patrick W. Dune, (2020) on the other hand discussed how dressing for success proven true based on studies made. He mentioned a lot of studies where men and women were separated in groups to be dressed casually and luxury to do tasks that involved engaging with people. It was observed that the ones who were well dressed and wore branded clothes had more success and better treatment. Mathis, E., (2019) also talked about how she helps people build up a new image for themselves based on how they dress so that they get to express themselves better. She also claimed that the people she has helped got a boost in their lives, people started to approach them more easily and this opened more opportunities for them. Isn’t this a form of discrimination, what happens to people who are well qualified but cannot afford a coach to help them, or who cannot afford good or even expensive branded clothes?

Brief

People are constantly being judged on how they look, it is known that first impression play a huge role in securing a job, but what if qualified people cannot make a first good impression because of their budget and lifestyle. This project dives in the issue of people judging other people based on their clothing choices from a different perspective and see if it is unfair to people who are struggling and have a tight budget. The project also aims to make people see this issue as a form of inequality and make them reflect whether they should adhere to society norms and expectation rather than being comfortable when it comes to clothing choices. The project will use strong visuals to convey this idea and the information obtained from surveys in the form of a book that will aims to open a discussion on this topic on social medias, thus making the project discursive and informational. A lot of imagery will be used both photographic and illustrative, to create impacting visual for the audience to communicate the ideas and message with more emotions. Die cuts, pop up or AR maybe used accordingly to create an experience for the audience as well.