SOI Draft 1 and Gradshow Identity Done

Statement of Intent

Design is a great tool for communication, with the manipulation of text and image it creates an experience that helps visualize facts and ideas, bring focus to certain things, organize information and data, and pick the interest of people. Therefore, design could be used to create opportunities for impact or solve certain issues of the society such as social inequity and sustainability by addressing them in creative and interesting ways.

Whether we like it or not, society is divided in many ways. Many people are stuck in a life of poverty, and they are never given the chance to get a better job even though they may have good skills. And this is all because of social inequity. Other than that sustainability is another issue that a lot of people are trying to solve. Design being a tool to create impact can help influence the mindset of people and promote sustainable practices.

Photo-bashing and illustrations are 2 methods that can achieve this. But design is not only limited to digital, user-experience can also be created by practicing crafts and exploring other technologies in an installation that would speak more to the audience. The target audience should be teenagers and young adults as they have more concern about these issues.

Annotated Bibliography 7/10

Design interventions for global issues

Angela Luna has used fashion to create awareness and address the problem of refugees by at the same time trying to help them. She created a humanitarian brand that will harness the revenue from the fashion industry for donation. She successfully demonstrated how a sector far from a problem could help solve this issues of the world.

TEDx Talks, 2016. Design Intervention For Global Issues | Angela Luna | TEDxCoventGardenWomen. [video] Available at: <https://www.youtube.com/watch?v=t0FljT15Dvs> [Accessed 31 August 2021].

Design a force for social impacts

The designer Doug Powell mentioned the greatest strength that design have is that we can transform our ideas and research in visuals form beforehand and that is why design can solve problems.

TEDx Talks, 2012. Design a Force for Social Impact: Doug Powell at TEDxArtCenterCollegeOfDesign. [image] Available at: <https://www.youtube.com/watch?v=B-7y23DQurE> [Accessed 31 August 2021].

Architect that design for social impacts

Architect Liz Ogbu talked about her projects and how she creates opportunities for impacts. She explained how her failures created grounds for people to talk about issues that only a minor group of people face.

TEDx Talks, 2014. Why I'm an architect that designs for social impact, not buildings | Liz Ogbu | TEDxMidAtlantic. [video] Available at: <https://www.youtube.com/watch?v=x0MnGZ1gB4k> [Accessed 31 August 2021].

Graphic design the communication of social issues

Debra Livingston discussed the use of graphic design since it began and how it was used to communicate social issues over the years and by Social Alternatives journal. He talked about how graphic design help people visualize abstract concepts across language and culture.

LIVINGSTON, D. (2018). Graphic Design, the Communication of Social Issues and the Evolution of the Social Alternatives Design Framework over Forty Years. Social Alternatives, 37(2), 47–52. [Available at https://web-b-ebscohost-com.eresources.newinti.edu.my/ehost/pdfviewer/pdfviewer?vid=1&sid=b43fad18-7632-40c4-8d80-95f25c1e4cda%40sessionmgr102]

Visualizing Multi-Racialism in Singapore: Graphic Design as a Tool for Ideology and Policy in Nation Building

Leong K. Chan explained how graphic design has been used to promote living peacefully and respecting neighbours in Singapore as a multi-racial country through campaigns.

Chan, L. (2011). Visualizing Multi-Racialism in Singapore: Graphic Design as a Tool for Ideology and Policy in Nation Building. <i>Design Issues,</i> <i>27</i>(1), 63-69. Retrieved August 31, 2021, from http://www.jstor.org/stable/40983244

The Power of Imagery

Belinda Baldwin discussed how easy it is to take images nowadays and even edit them to either create propaganda or alter reality. She also went through other uses of images and referred it as a power and finished the talk by asking “how do you want to use it?”.

TEDx Talks, 2012. The Power of Imagery: Belinda Baldwin at TEDxSMU. [video] Available at: <https://www.youtube.com/watch?v=IeZ5juTvQ2w> [Accessed 31 August 2021].

Experiential Learning through Art and Museum Experiences

Laci Coppins discussed how experiential learning from Museums and classrooms experiences is more impactful and help people learn faster.

TEDx Talks, 2016. Experiential Learning through Art and Museum Experiences | Laci Coppins - Robbins | TEDxUWMilwaukee. [video] Available at: <https://www.youtube.com/watch?v=8BT5KR4ijOc> [Accessed 31 August 2021].

Gradshow Identity

I expanded the idea for the battery and made some research to support the idea and this is all that I got.

After that, I sketched out some ideas based on the mindmap above. Some were just doodles that didn't bring me anywhere but help me to further develop the other ideas.

This is the one that I chose with some more explanation and some development of the logo on illustrator. The mascot is to break the formalities a little bit and create a more friendly and fun atmosphere instead of a stressful one.

Here is the final logo with more explanation.

And the mood board I made for the brand identity.

This is the mascot that I tried to make on Illustrator, personally, I think it was not looking good in vector and was time-consuming to do so I stopped and was thinking to try to redo it on clip studio instead.