Swiss Design Poster

So after the Swiss Design class we were asked to group and make a Swiss design poster based on objects from this website: https://www.eguide.ch/en/tour/100-jahre-schweizer-design/

And I grouped with Adeeb and Dhanesha and we choose the Toy figure

This toy figure was sculpted by Antonio Vitali. He was making his own wooden furniture at home because he was low on money and with the scrap wood he was making simple wooden animals as toys for his kids. Seeing his kids playing with the simple toys and influenced by Rudolf Steiner's anthroposophy, he was encouraged towards formal abstraction to make more wooden sculptures.

Because all 3 of us wanted to mess around and make some poster we decided that we'll do a few posters and at the very end mix the elements from each trials to make our final poster.

Here's my trials

Here's my first poster, I made it very simple and also I should have written "Fuchs" which meant fox not "Froch", but it was just a trial. I also used a clipping mask on AI to put the wooden texture in the lettering.

I went a little bit more crazy with my second idea. I tried to make a more lettering-based poster. I again played with the clipping mask but this time I used the picture of the toy instead of the wood texture. At first I was just trying a few different ways of inculcating the toy figure into the lettering but then I realized that some were not very readable but using all of them together might create a good effect and help readers to read the word "Fuchs". So I inspired myself of album covers I've seen and other Swiss posters that repeated the same word several times and created this poster. Also all of Antonio Vitali's toys were individually hand finished, so writing the "hand made" on top of all of the "Fuchs" kind of shows that all of them were made by someone.

And lastly this one, I inspired myself from sculptures' posters I've seen and the reason why I added all these graphics on the picture to show Vitali's inspiration coming out of the sculpture because that's what made him famous.

Here's Adeeb's Work

And here's Dhanesha's

So we mixed the element that we liked but we found that it was too much and wasn't really looking like a Swiss design

So we made this one our final which looks way better as Swiss design poster and has a better layout and plays with the "Antonio Vitali" creating focus on his name to show that he is the sculptor.