Week 5

Ahseek Naseeb
May 13, 2022
1 min read

Independent Brief

Survey

The new survey did great, I managed to get 63 responses but I still have to analyze the data.

https://docs.google.com/forms/d/1FTSwnz6dGijOSddOSCb4VTx9oc6fEaczFT_CwyNsHE0/edit?usp=sharing

Inspirations

World For All

WWF Awareness Campaign

Scotiabank Women Initiative

HorizonteSLC

Varanasi City Branding

After looking at those references I decided to include posters as well in the campaign as they can hold strong messages and are very successful in creating awareness and promotion. This way the whole campaign will be more consistant in the message it has to send.

I was thinking of using Vanessa Rivera as my main inspiration for the posters for the campaign but promoting men doing household chores.

Companies Supporting Women in Malaysia

Digi

CIMB Bank

KPMG Malaysia

These companies are known for supporting working women with children in Malaysia and aim to reduce gender inequality. I can enquire how a sponsorship/partnership works with them if they reply to my email.

Externa Brief

For my brief external project, I decided on the Bienal Cartel Category D which is to design a poster for a better future without corruption that will inspire people to make proper decisions and eradicate corruption.

At first, I wanted to relate it to gender inequality but the message was straying from the subject of corruption and was going more toward gender inequality. Therefore I did proper research on types of corruption and decided to focus on 3 of them.