Week 6

External Brief

Bribery Poster

I remove the typo in the background for the bribery poster to let the illustration speak for itself. After doing the other posters, I found that the typo in those different contexts will create inconsistency in the post.

When executed in this way it also leaves space for people to do some interpretations of their own while still displaying the idea of a world without the 3 most common types of corruption.

Nepotism Poster

TRaw images

Composition on photoshop.

Final piece.

Embezzlement Poster

Rawr Images

Composition

Final Piece

Independent Brief

Findings from Primary Research

Briefly from the research, I found that indeed men tend to put more emphasis on work and money, and women, more specifically married women, because they care more for children. and the family.

However, one discovery that I made was that single women of age 25 to 30 tend to have the same point of view as men on the importance of work and money.

Another discovery is that men of age 25 to 30 are open to the idea of becoming stay-at-home dads/husbands as much as women if they do not have any financial issues. They view it as a chance to not have to work a job they do not like for long hours and spend more time with their family.

A few Muslim people, men, and women included, rejected the idea of a stay-at-home dad/husband because of religion stating that in the Quran men should provide for women and not the other way around.

Other than that I am still looking into some challenges and campaigns to build the campaign and inspire a name before moving on to the brand identity and posters.