Aquality Process
The inspiration for the logo comes from existing aquaculture companies and some modern graphics that relate to fish.
Different studies of the fish they farm have been made and some ideas have been sketched out to get the main idea of the logo.
Different Logo Trials
The logo that was more professional looking that told the brand goal and intention better was chosen.
And the edges of the chosen logo was then rounded and the typography was also changed to give it more friendliness and less sharp and overwhelmingly professional persona since the brand tone of voice is to be friendly and caring.
About the Word Type
Brand Graphic Trials
Some trials were made for the supporting graphic to make the brand more recognizable. But many were too bold and overwhelming for a supporting graphic.
Supporting Graphic
The brand graphic is an element to support the brand identity and make it more recognizable among clients. It also serves as a graphic to further tell someone that AQUALITY is a fish farming company.
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In the brand identity, it can be used to highlight headlines or other important information.
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The design was inspired from the Logo Icon to make a simple pattern that client will find familiar and will not be too bold where it will take too much attention.
The different color combinations have been explored to capture the essence of the company and its fishes. A few colors were short-listed such as yellow because their fish are brighter in color and pompano have yellowfins. Blue because of the sea. Red because of their Red Snapper fish. And green because they are sustainable.
Color Trials
About the Colors
After the trials these were the selected colors
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The main color is a dark blue green that relates to the ocean and mangrove aquaculture being a sustainable practice. The dark blue green can be used to highligh important information or items.
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White is the secondary colour as it can be easily applied along various platform and mediums. White also give the brand a professional look.
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Yellow is the thirtiary colour because it can yellow is known to be the brightest colour and it relates to AQUALITY’s fish being brighter in color.
Other supporting colors are black for paragraphs on white and light blue green to create a hierarchy in importance on information/elements.
Typography
The typeface used is Visby Round CF for its ability to look both friendly and bold and professional and modern.
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Visby Round CF Xtra Bold is used for main headlines for its bold and friendly.
Visby Round CF Demi Bold is used for sub-headlines because it is still bold and friendly but less bold than Xtra Bold, therefore, creating a hierarchy.
Visby Round CF Light is used for body paragraphs because it looks modern and professional.
Visby Round CF Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Headlines
Visby Round CF Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Sub-headlines
Visby Round CF Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body Paragraph
Headlines
Website
For the website, old folks and people who are totally ignorant of the company were the main target.
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The main page was made in a way that people will immediately grasp that AQUALITY is a fish farming company with a big banner of the fish farm and the logo large in the middle. The supporting graphic are also in place to help the clients recognize the brand identity at first glance.
The pages of the website were made with easy navigation in mind where all the informations are right in front of the user for old folks.
