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Week 4

  • Writer: Ahseek Naseeb
    Ahseek Naseeb
  • Sep 17, 2020
  • 7 min read

CLASS



This week we got an experimental typography workshop which was really fun to do, and we also learnt some cool stuffs with photoshop which i found very useful. So we were asked to print 10 pages of this page where it was written "This is something weird" which was weird haha.


But then during class we were given 1hr to experiment and come up with cool designs which we would later on edit out the whites with photoshop and then we had to make a small poster design with them.

Here are all my experimentation, i tried a lot of stuffs like of course tearing and re arranging and also wet the paper, putting it in corners, cutting out the words and try to do like a real life clipping mask on my really dirty work table, put it behind a tray of water, experiment with light reflection and also crushing the wet paper against aluminum foil.



So after applying what we learned with photoshop and doing a few stuffs here and there on illustrator here are the poster designs i came up with. They were rushed, but im pretty proud of what i came up with and it was really fun to do.




GD MAP


For our GD map we had to read 20 articles which 10 was given to us and 10 we had to search on our own and later we have to map all of them in our of map together with 2 of our own projects.


20 Articles For GD Map


Pig 05049 - Christien Mendertsma

Its surprising to see how manufacturers use up all the parts of the pigs and at the same time shocking to know how much products have pig in it. But from the video i think that manufacturers should state more clearly what's in their products for people who don't like these stuffs but other than that, this project made me want to learn more about product manufacturing because i realized that i know nothing.

Discursive


Before i die - Candy Chang

This project shows how a space can bring communities together and share their thoughts, it also makes you think about what you want to do in life and in my opinion help you know about what lives the peoole around you are living. It also reminds you of how people and time are important.

Experimental/ discursive


Airbnb - design studio

Thriugh this work you can see the importance of a logo, how it should mean something and be easily recognized by anybody. For Airbnb it's a mixture of what they value most that forms their logo and they also gave the logo the meaning of belonging.

Commercial


Side by side - Tactile typography

They put a lot of work on researching behind the companies' work and identity before coming up with ideas for the typface. They are well known for their tactile typography. They experiment a lot and even though they already have their own style, they put it well in context with the businesses they work with. Their work play was inspired by their way of working because they play when they work.

Experimental/ commercial


Weare - Moving brands

They developed a software that brings designers together to create a new fashion garments. The software promoted design and creativity and brought people together to design.

Experimental/ commercial


Big eyes - SomeOne

Big eyes is very interesting in several ways. First they used an eye to represent it as it's an ever learning company, then they also did the iris in many different styles which in my opinion to show their flexibility. Their message is well delivered and they it is a good experimental design and commercial design.


Rainbow laces - Lucky General and Crispin Porter

Rainbow laces was a good responsible, discursive also in someways and commercial campaign, they used humour on their ads and shared a friendly tone to address the issue of homosexuality in football. And they came up with the great idea of just changing the laces of your shoes to show your support, it's a great way to get anybody to voice out their opinion and make homosexual people feel more comfortable as it's something very easy to do.


Umeda hospital signage - Kenya Hara

The signage system was very intriguing and genius as the same time. It's well known that white cloth can be easy dirties but to think that you could actually use white cloth in a hospital to promote cleanliness is just genius. The only downside of this is that the signage needs to be maintained but this fact promotes the idea of cleanliness more to the patients of that hospital. Discursive/ commercial


Decode Jay Z - Droga5

Decode Jay Z was a huge campaign, putting up pages from the artist's biography in the specific places he went so that fans could feel the moment. It promoted bing in the way that not all fans could go everywhere and find the pages so they could use bing's map but again it was a huge campaign and it was very successful. This shows how big risks can be useful sometimes.

Commercial


Addidas lab - Kate Dawkins

The event was very well organized, the designer, designed the space well and everything was well structured in was way that when the footballers were testing the products there wont be any damages. The event also showed Addidas's ambition to bring their products to a new level using modern technology.

Commercial


Tokyo See Through Toilet

This project offers people to see how clean a public toilet is before they get in. It also has a clean and spacious interior for people to feel comfortable. In my opinion it also encourages people to keep public toilet clean as they will feel embarrassed if when they leave the toilet got dirty.

Commercial



Ice Watch - Olafure Eliasson

Ice watch brought melting icebergs to people, this enabled people to see how fast icebergs melts, how bad climate change actually is and made them reflect on the situation of global warming.

Discursive



Little Sun - Olafur Eliasson

I'm more amazed with this project because of how well planned it is. It offer light to people who do not have access to it, it offers clean energy, it offers poor people job by selling these lamps, it unites communities, it takes profit from people who lives in cities to be able to distribute the product to people who don't have electricity at a lower price and on top of all it promotes sollar energy and shows how powerful the sun is. This project is a very well made commercial, responsible and discursive design.



The Happy Show - Stefan Sagmeister

The happy show has a lot of interactive installments where the audience get to know how Stefan experiences happiness. This exhibition uses a lot of mediums and has a lot of quptes on lives with stefan's unique typography styles.

Discursive/ experiential



Pyros Collection WWF

Every summer, a large area of forest get burned down in portugal and people do not do anything, this campaign used burnt wood to make uncomfortable looking furnitures to help people remember about what's continuously happening and try to get the Portuguese Minister of Environment to push for concrete measures. The campaign delivers it's message well and its a good Discursive design.



Seventh Generation - Climate Justice and Equity

Seventh Generation targeted people who are concerned and help them voice out to their community to push them to move to 100% renewable energy.

Discursive responsible



The Future of Everything CRISPR - Segmeister and Walsh

The Future of Everything is a magazine that talks about technology and they wanted to make a photo series illustration for CRISPR which is a technology that allow researchers to modify DNA. So Segmeister and Walsh took the approach of bringing animals that are now extinct to life and made a photo series with dinosaurs and mammoth in our modern life.

Discursive / commercial



Coolpaste - Allan Gomes

Coolpaste fight the usage of plastic by using paper, aluminum and natural polymer instead. The product is at the same time recyclable and also biodegradable. The designer, Allan Gomes, thought of the first plastic we meet when we wake up everyday and made it more sustainable. He not only made a very sustainable product but he also reduced material by making it a hanging product instead of a stacked product.

Responsible/ commercial



OrangeBi - Ginevra Taccola

OrangeBi is a project that was inspired from alchemy which turns lead into gold and the designer of this project wanted to turn orange waste into something useful like bio-plastic. She successfully did it and found that it can be poured into moulds, be printed on with digital printers, it takes very well the textures on which it is laid, it can be thermoformed and laser cut. OrangeBi is also 100% biodegradable.

Experimemtal



Layer - Evan Stuart

Layer is a well executed way to make shoes sustainable. Even though the designer was not able to make the product fully biodegrade, the shoe was well made for longer sustainability as you can change the bottom and it uses only lace instead of glue to attach it. The shoe bottom which is the part that usually get discarded is made from biodegradable bioplastic and only parts of the upper shoe was made from recycled non biodegradable polyester. The product in overall is a great responsible and commercial design.




Bibliography


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Adsoftheworld.com. 2020. WWF Integrated Advert By FCB: Pyros Collection | Ads Of The World™. [online] Available at: https://www.adsoftheworld.com/media/integrated/wwf_pyros_collection [Accessed 17 September 2020].


BigEyes | Identity Designed. Identity Designed. (2020). Retrieved 17 September 2020, from https://identitydesigned.com/bigeyes/.


Booth, O., & Greasley, D. (2020). Side by Side. Behance.net. Retrieved 17 September 2020, from https://www.behance.net/sidebyside.


Case Study: Bing - Decode Jay-Z (Droga5). Vimeo. (2020). Retrieved 17 September 2020, from https://vimeo.com/54006986.


Eliasson, O., 2020. Ice Watch • Artwork • Studio Olafur Eliasson. [online] Olafureliasson.net. Available at: https://olafureliasson.net/archive/artwork/WEK109190/ice-watch [Accessed 17 September 2020].


Eliasson, O., 2020. Little Sun • Artwork • Studio Olafur Eliasson. [online] Olafureliasson.net. Available at: https://olafureliasson.net/archive/artwork/WEK107424/little-sun [Accessed 17 September 2020].


Fairs, M. (2020). Weare fashion label by Moving Brands | Dezeen. Dezeen. Retrieved 17 September 2020, from https://www.dezeen.com/2008/01/20/weare-fashion-label-by-moving-brands/.


Gomes, A., 2020. Behance. [online] Behance.net. Available at: https://www.behance.net/gallery/77361101/Coolpaste-Academic-Project? [Accessed 17 September 2020].


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Independent Global Creative Company. Independent Global Creative Company. (2020). Retrieved 17 September 2020, from https://www.movingbrands.com/.


Meindertsma, C. (2020). How pig parts make the world turn. Ted.com. Retrieved 17 September 2020, from https://www.ted.com/talks/christien_meindertsma_how_pig_parts_make_the_world_turn?language=en#t-193130.


Production of Umeda Hospital Signage | Nippon Design Center. Nippon Design Center, Inc. (2020). Retrieved 17 September 2020, from https://www.ndc.co.jp/en/topics/2015/04/20umeda/.


RainbowLaces — Lucky Generals. Lucky Generals. (2020). Retrieved 17 September 2020, from http://www.luckygenerals.com/rainbowlaces.


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Taggart, E., 2020. Tokyo’S See-Through Public Toilets Let People See How Clean They Are Before Entering. [online] My Modern Met. Available at: https://mymodernmet.com/see-through-tokyo-toilets/ [Accessed 21 August 2020].


Tucker, E., 2020. Stefan Sagmeister's The Happy Show Moves To Vienna's MAK. [online] Dezeen.com. Available at: https://www.dezeen.com/2015/11/19/stefan-sagmeister-the-happy-show-exhibition-museum-of-applied-arts-mak-vienna/amp/ [Accessed 17 September 2020].


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