Research on Animal Campaigns

So I research on campaign that were done for animals for our project with Maybank and PAWS and I found that successful one were the ones that mostly focuses on the experience and interactions with the animals.

There was one with Ikea did in Singapore. The people there realized that a home is happier with a dog so they went in an animal shelter and did several full size prints of 26 dogs and displayed them together with their furniture.

The printed dog had a QR near it so that people could scan and adopt

Other that than there are Mall Based Adoption Centers and Pound Puppy Hikes which they actually brought the animals on the spot and let people see them and interact with them, Pound Puppy Hikes allowed people to take the dogs for a walk in Snow Canyon State Park and at the end they could whether return them or adopt.

Similarly there is Cat Town Cafe which is the same thing except that you sit and eat with cats that you can play with and adopt. Also people need to make reservation $10 that goes to donation.

Then there is this campaign that a photographer did. He took a lot of pictures of dogs with funny and cute faces like in a photo booth. His idea was because animal do not get to express themselves properly all the time and then they miss their chance to be cute and find good owners and this campaign did help. The photographs were shared on the Utah Humane Society’s Facebook along with fun facts and personality trait.

Lastly there's the idea of using tinder for dogs, it's a bit similar except it uses tinder to do so and as many people uses tinder to find a partner they can also use it to find a good pet.

After viewing all these I got the idea to make something similar to what Pound Puppy Hikes did here in Malaysia where the people from PAWS will get to take their dogs out a little and lend them to people in some parks in Malaysia thus giving the animals more chance of getting adopted. I realized that here in Malaysia in many pf the residential areas there are several parks/ playground for the people and therefore this idea would be able to work pretty well because of that.

And after discussing with the group members and a few tutorials we decided to aim at an audience of 25 to 30 because these people are the young working adult and they will care more for animals than older people and will also have money to donate and they will have the ability to adopt the animals. And we have decided that we will aim all the different religions in Malaysia and also even the muslims, we will offer them gloves and stuffs so that they would be able to interact with the animals indirectly respecting their believes and traditions. And we also decided that we will focus on getting more donations that adoptions as again it will be respecting the muslims beliefs and also it will benefit Maybank more that way.

The area that we decided to make the campaign is Dataran Merdeka because people go there with their families and friends to relax mostly and we will be able to get more of the audience that we wanted. Also the people on the surrounding areas are mostly Malaysians who lived there for a long time which is even more appropriate to our project because it means they have a stable life and will be able to donate money and maybe even adopt.