Research On Maybank
- Ahseek Naseeb
- May 4, 2020
- 5 min read
Updated: Jun 2, 2020
Our project for Advertising is a group project, Me and my classmates Adeeb, Dhanesha, Mardiah and Omar teamed up and we chose Maybank and PAWS as companies. And here is my research on Maybank.
Timeline of Maybank
1960 – The bank was formed and founded by Malaysian business tycoon Khoo Teck Puat with a few partners in Kuala Lumpur. The bank grew rapidly to more than 150 branches within 3 years. In 1963, the bank purchased Goodwood Park Hotel, Singapore for $4.8 million. It was known as "Malayan Banking Ltd."
1964 – The company established Mayban Trustees Bhd
1965 – Khoo Teck Puat was ousted from Maybank by the Government of Malaysia under the then Deputy Prime Minister Tun Abdul Razak's administration on the pretext of pumping the bank's money into his own private firm in Singapore.
1973 – Forming its own investment banking subsidiary, Aseambankers Malaysia Berhad (Asian & Euro-American Merchant Banking (Malaysia) Berhad)
1975 – Aseambankers establishment of a joint venture, Kota Discount Berhad, in partnership with a group of Kuala Lumpur-based investors
1987 – Mayban Securities Sdn Bhd set up to provide stockbroking and other investment services
1990 – The new Malaysian Offshore Banking Act passed and the bank set up new operations in the Federal Territory of Labuan
1990 – Mayban Unit Trust Berhad has been added, a subsidiary focused on the management of unit trust funds
1992 – Maybank launched Maybank General Assurance Bhd
1993 – Acquisition of Safety Life & General insurance Sdn Bhd then relaunched as Mayban Life Assurance
1994 – Set up a subsidiary in Papua New Guinea, which opened 2 branch offices in Port Moresby and Lae
1995 – Entered a joint-venture with PT Bank Nusa Nasional (Indonesia), bringing the Maybank name to the Indonesian market
1997 – Joined forces with Philippine National Bank, acquiring 60 percent stake of the former Republic Savings Bank
1997 – Renamed its new subsidiary Maybank Philippines which later gained full control of the enterprise
1997 – Acquired through Philmay Holding Iand establishment of the real estate and property development vehicle Philmay Property
2000 – Maybank Philippines network boasted nearly 60 branches across the Philippines
2000 – Merger completed with the Pacific Bank and the PhileoAllied Bank after Malaysian Government directive.
2001 – Opened a branch office in Shanghai after gaining a licence in China
2001 – Applied for a license to begin operations in Bahrain
2002 – Launched Maybank Takaful Bhd begin promoting Takaful insurance products
2004 – Failed in a bid to take over Bank Permata of Indonesia
2005 – Finally received approval to launch a takeover bid, through its Aseambankers subsidiary, of BinaFikir Sdn Bhd. However, this deal had fallen through by the end of 2005.
2005 – Acquired, via the Insurance Company Mayban Fortis, MNI Insurance and Takaful Nasional
2006 – Maybank acquired American Express' card business in Malaysia
2007 (Nov) – MNI Insurance and Takaful Nasional were rebranded as Etiqa Insurance & Etiqa Takaful respectively. Subsequently, Mayban Takaful transferred all its business, assets and liabilities to Etiqa Takaful.
2008 (May) – Dato' Sri Abdul Wahid Omar, is officially appointed as President & CEO of Maybank Group.
2008 – Completed the acquisition 15% in An Binh Bank (Vietnam), 20% of Muslim Commercial Bank, Pakistan and 97.5% of Bank Internasional Indonesia.
2009 (January) – Renamed its subsidiary Aseambankers to Maybank Investment Bank.
2010 – Introduced a Dividend Reinvestment Plan, the first Malaysian company to do so.
2011 – Acquired 100.0% of Kim Eng Holdings Limited. The acquisition was completed in August 2011 through a general offer for the remaining shares after completing the purchase of 44.6% in May 2011 and 5.6% stake in January 2011.
2012 - Opened branch in Beijing (previously a representative office).
2014 - Opened branch in Yangon, Myanmar.
2015 - Exited Papua New Guinea with the sale of Maybank (PNG) Limited and Mayban Property (PNG) Limited to Kina Ventures Ltd https://en.wikipedia.org/wiki/Maybank
Core Values Maybank believe in the core T.I.G.E.R. values. Teamwork Woking together as a team based on mutual respect and dignity. Integrity They are honest, professional and ethical in our dealings. Growth They are passionate and constant improvement and innovation. Excellence and efficiency They are committed to delivering outstanding performance and superior service. Relationship building They continuously build long-term and mutually beneficial partnerships. Vision Advancing Asia's Ambition With You.
Mission They want to humanise financial services by: Providing the people with convenient access to financing Having fair terms and pricing Advising customers based and on their needs Being at the heart of community
I also found their corporate milestones which might be useful later on during the project.
2018 Corporate Milestones Reinvents the online banking experience with the introduction of the new and reimagined Maybank2u website.
Launches MaxiHome Ezy scheme, a new affordable mortgage scheme targeted at first-time home buyers.
Launches its ‘FutureReady' digital upskilling programme, aiming to increase its employees’ digital literacy as well as equip them with capabilities that will ensure their relevance now and in the future.
Establishes Wealth Management Academy in partnership with Nanyang Technological University, Singapore.
Introduces first-of-its-kind digital financial planners for customers via M2U.
The first bank to partner KFC, the largest quick service restaurant chain in Malaysia to offer convenience of payment using QR codes.
Granted approval by the Monetary Authority of Singapore to locally incorporate Maybank’s Community Financial Services business in Singapore, with a full banking licence with Qualifying Full Bank privileges issued to Maybank Singapore Limited, its wholly-owned subsidiary incorporated in the republic.
Launches MSpace in Singapore, the first branch across the Maybank network that combines a café with modern banking services.
First bank in Malaysia to offer real-time viewing and top-up of customers’ ASNB accounts via its online banking and mobile platforms as well as ATMs and Self-Service Terminals
Maybank Advertisements
Branding campaign for Maybank https://www.behance.net/gallery/10798803/Maybank-Branding-Campaign?tracking_source=search_projects_recommended%7CMaybank
Maybank has used free-form typography and a light visual mood to give a human touch to it’s trademark yellow and black in this campaign.
Maybank uses a lot of photography to show human interaction or happy people in their advertisement to relate to their “Humanising Financial Services”.
They also use some simple illustration to convey their messages sometimes. Other than that they use illustrations to attract their audience on certain important subjects. Their Advertisements consists of only the important details and not much writings. As for their typography, they use mostly one font but sometimes in different colors and size.
Their Primary colors are yellow, black and their Secondary, white and grey.
Comments