Research on the 1980s

Advertising was done mostly on TV as it was the most recent technology.

Cable was launched, CNN and MTV and they revolutionize the world of advertising. They were selling advertising all over the world

MTV was being rejected by cable operators but advertising saved it by the "I Want My MTV" campaign by George Lois

VCR was then invented and create a challenge to advertisers. People were able to skip ads as they were able to record their favorite shows.

But then home shopping was invented and there were channels like QVC and Home Shopping Network. They feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople and details on how to buy.

Purchases where mostly done by telephone and they were providing it with lower prices. These networks were sharing a percentage of the profit to the cable instead of buying commercials.

At the same time product promoted by celebrities became popular.

By the mid 80s ads were shortened to around 15secs to increase effectiveness and profit as advertisers were able to run larger amount of ads on tv

Apple At Super Bowl 1984

Apple was falling really low at the time. It's competitor IBM was taking all the clients. But with this Ad Apple was able to turn the table. They showed it monochromatic world where everybody was "robotic" somehow and looking at a big screen where a man was talking. Then a woman came in and she was the only one with colors and she had an illustration of Apple's computer on her shirt, then she smashed the screen to kind of free everyone.

A side message to it would be that Apple was saying to his audience that their new product gonna break IBM's computers as the monochromatic color of the world they displays is similar to IBM's logo color and at that time IBM was winning over apple.

Wendy's "WHERE'S THE BEEF??"

Shows 3 old women looking at an exaggerated hamburger and getting excited but when they opened it the patty and everything was really small.

The ads was to compare competitors McDonald's and Bugers King who used big buns and small patties to Wendy's hamburger who uses same bun but with a bigger patty.

The old woman after seeing the patty start asking angrily "where's the beef". The phrase became all-purpose phrase questioning the substance of an idea, event or product.

There were many "Where's the beef?" promotional items, including bumper stickers, frisbees, clothing patches, a Milton Bradley game, and more.

Ronald Reagan "It's Morning in America Again"

80s and 90s were most peaceful time for America, President Ronald Reagan made use of this to get elected for a second term by showing the peaceful life of Americans getting married, buying houses, spending time together in an advertisement in the 80s.

FedEx "Fast Talking Man"

FedEx conveyed their message well with the fast talking man to show how fast their deliveries are

Grey Poupon "Pardon Me"

This commercial made a great impact by making Americans teens roll down their windows and pretending to be wealthy. It conveys the message well that grey poupon has a rich taste but it's very affordable.

Based on the advertisements above I can say that Ads at that time were more persuasive and also very attacking to their competitors. The message of the Ads were also pretty straight foward for most of them.

Scott, K., n.d.History Of Advertising: 1980S - An Advertising Blog By Mascola Group. [online] Mascola.com. Available at: <https://mascola.com/insights/history-of-advertising-1980s/>.